1. Prioritize and Prototype

Not every idea warrants full-scale execution. Rapid prototyping allows businesses to test concepts through prototypes or pilot projects, helping to validate their viability before committing significant resources. This approach reduces risk and provides valuable insights into potential improvements. For example, virtual prototyping enables companies to experiment with innovative ideas more freely, accelerating development and minimizing early-stage production costs. 

2. Build a Culture of Innovation

Encouraging teams to contribute ideas while maintaining a structured approach to execution fosters a culture of innovation. Organizations that democratize the innovation process, encourage a future-fit mindset, and promote collaboration across different business areas can drive growth and generate transformative ideas.  Additionally, creating an environment where employees understand the common goal aligns efforts and enhances innovation.

3. Allocate Resources Wisely

Innovation requires investment, but core operations must not suffer. Strategic allocation of budgets ensures a balance between pursuing new ventures and maintaining essential business functions. The Core/Context model provides a valuable framework for prioritizing engineering and technological initiatives, distinguishing between core activities that drive competitive advantage and context activities necessary for ongoing operations.