Very, as is apparent from these instances. A diverse workforce has become a defining attribute of the modern workplace and the need for people to work effectively and efficiently across barriers of any kind has never been bigger. This diversity necessitates cultural alignment.

A company’s organizational culture encompasses the driving values and behaviors that contribute to its unique social and psychological environment. A company’s success – or failure – relies on the true alignment of its organizational culture with the business’ direction moving forward.

Events such as joint ventures, mergers and acquisitions, expansions, organizational transformation from back-office operations to more client facing roles or substantial leadership changes can have a significant impact on the organizational culture – and not always a positive one.

What is critical in such times is to be aware of the potential impact and work to soften any negative impact on your company’s culture.

At C2C-OD, we work directly with your company’s leadership to support the organization’s strategic changes, the success of which depends on the strength of its culture. We help enable cultural transformation at an individual, team and organizational level.